A Science-Driven Wellness Company

good4u simplifies health by removing complexity, confusion, and marketing noise. We help you understand exactly what you are taking, why it matters, and how it works.

Our products are evidence-based, built with high-quality ingredients, and formulated with clear scientific rationale.

We believe wellness should be simple, honest, and accountable — not a guessing game.

Radical Transparency: Our Operating System

Radical Transparency is the core philosophy and operating system of good4u. It challenges the marketing-first model that defines much of the wellness industry.

Instead of selling belief, we enable verification.

We make truth verifiable by giving you access to the full story behind every product — ingredient origins, supplier information, compound forms, and independent third-party lab results.

Every claim we make is open to independent validation.

This is how we turn transparency from an ethical stance into a functional system — a foundation built for accountability and clarity in a crowded, confusing market.

™h≡alth. simplified. trust. verified.

Learn more about Radical Transparency

Our Founders

good4u was created to solve the trust deficit in the wellness industry and reshape how people navigate their health.

We envisioned a company built on verifiable evidence, meticulous quality, and complete clarity — a company where proof replaces promises.

Our mission is to simplify health and make science-backed wellness accessible, empowering confident decisions grounded in truth.

Founder CEO

Simon Osborne


For Simon, the journey to leading good4u wasn't just about building a business; it was about addressing a personal frustration with the lack of transparent and effective wellness solutions. With a background rooted in innovative growth, he's passionately committed to empowering individuals. As CEO, his focus is on ensuring every product and service we offer truly aligns with our promise to make health simple, accessible, and genuinely good for you.

Co-Founder CFO

Valentin Fischer


As Co-Founder and CFO, Valentin is driven by the conviction that trust begins with clarity – especially when it comes to a company's foundation. With expertise in finance and risk management, he ensures that our commitment to effectiveness and transparency extends to every operational decision. His role is to build the robust infrastructure that empowers us to deliver on our mission for the long term.

Talk to Us — We’re Listening