good4u Begins Pilot Collaboration with getfresh
good4u is pleased to announce the launch of a pilot collaboration with getfresh, one of Bangkok’s leading healthy food and lifestyle brands.
As part of the initial rollout, good4u Multivitamin+ will be made available through Grab channels across five selected getfresh branches identified as the brand’s highest-performing delivery locations:
- K-Village
- Lasalle Avenue
- Singha Complex
- Market Place Nang Linchee
- The Phyll
The 3-month pilot program is designed to explore how health-conscious consumers engage with nutritional supplementation within convenience-driven platforms and everyday wellness routines.
The collaboration will also help both companies better understand customer demand, purchasing behavior, and the role supplements can play alongside balanced nutrition and healthy living.
If successful, the collaboration may later expand into additional good4u SKUs, including the company’s upcoming Botanical line.
The rollout is expected to begin in May 2026.